Services
What comes out of the idea.
The idea first. Everything else after. Every service on this page links to the case where you can see it.
Strategy
An idea that decides what to do and what not to.
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Positioning and research
Market and competitor analysis turned into a clear position.
Kunsen · Rebranding
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Brand platform and tagline
The brand’s central idea and the line that sums it up.
Moyca · Lo que crece sin prisa
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Brand architecture
Which brand leads, which ones support it and how each service is named.
BackInvest · Brand architecture
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Naming
Names for companies, products or lines, with the reasoning behind them.
Altura Foods · Brand and packaging
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New market entry
The brand adapted to buyers in another country or another sector.
Bluelab · Market entry in Spain
Brand
An idea that says who you are and where you stand.
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Visual identity and system
The idea turned into a visual system that works on any medium.
Cofex · Identity and applications
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Tone of voice and storytelling
How the brand speaks and what it says, with rules and examples.
Balta · Agricultural brand
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Product brand and label
The brand applied to a product and its range.
Pasta Negri · Brand, packaging and website
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Packaging and range
Front to recognize; back to decide.
Greenfeed · Baypass Protein
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Applications, uniforms and fleet
Stationery, apparel, uniforms and signage.
Kite Burger · Naming, identity and opening
Solutions
Content
An idea you recognize in every piece.
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Format identity
A distinct idea and identity for series, shows and channels.
Netflix · Carlos Alcaraz: My Way
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Titles and openers
Series title sequences, show openers and on-screen graphics.
Cuatro · En guardia
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Branded content and brand series
Brand series with a format of their own.
MINI · MINI Voices
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Motion graphics and illustration
Typography, illustration and animation for the screen.
BBVA · Networked Enterprise
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3D and visual effects
Reconstructions and effects when the idea can’t be filmed.
RTVE · Los Pilares del Tiempo
Experiences
An idea you live: in the space, on screen and on the street.
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Events and set design
From idea to production, and filmed so it keeps working afterward.
Biobest · Vespiformis‑System
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Point of sale and retail
The shelf, the store and whatever the customer touches.
Kite Burger · Naming, identity and opening -
Interactive and augmented reality
Interactive web, augmented reality and video games.
RTVE Lab · Cadáveres de Hormigón
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Website and online store
The brand’s idea, turned into a website or store.
3DTrust · Brand and website
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Campaigns and social media
A creative platform and the pieces that take it into the media.
Masco Beauty · Summer campaign
Solutions
By format.
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Entertainment and streaming
- Netflix
- RTVE
- Cuatro
- Mad Cool Festival
- Kaplan
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Food and consumer goods
- Altura Foods
- Pasta Negri
- Cofex
- Moyca
- Greenfeed
- Masco Beauty
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Technology and science
- Biobest
- Bluelab
- Balta
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Health and finance
- BBVA
- Deutsche Bank
- BackInvest
- Kunsen
- Peptides by PHC