LAUNCH · 2024
Greenfeed put ruminant protein in a bag you recognize.
Greenfeed · Baypass Protein
- Client
- Greenfeed
- Category
- Brand
- Solution
- Launch
- Year
- 2024
- Packaging
- Illustration
- Type system
- Color palette
- Packaging proposals
Brief
Greenfeed needed packaging for Baypass Protein, a protein concentrate for ruminants. It had to speak of nature and present the technical information clearly.
Two packaging proposals with original illustration and a two-level type system.
- Product
- Baypass Protein
- Format
- 20-pound sack
- Typography
- Noway Round + Ubuntu
Pieces
-
Variant
-
Variant
-
Variant
-
Back
Impact
Nature greens and farmland earth tones: the sack tells you where it comes from.
-
Instant recognition
Standing out in a sector that paid no attention to design.
-
+40 points of sale
In its first three months.
Approach
- I
Educational, not childish.
- II
Animal illustrations cut out of the pack’s green.
- III
A rounded typeface for headlines and a sans for the technical data.
- IV
Front to recognize; back to decide.
Result
Baypass Protein stands out in the warehouse and makes sense on the farm.
LAUNCH · 2024
Solution for this case
Launch
Go to market and get people talking.
A new product has only a few weeks for the market to understand it and remember it. We define the launch idea and carry it, unchanged, to the event, the video, the packaging and social media.
Launch
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