NEW BRAND
Pasta Negri. Symbols drawn from its essence.
Pasta Negri · Brand, packaging and website
- Client
- Pasta Negri
- Category
- Brand
- Solution
- New brand
- Branding
- Symbol
- Packaging
- Website
- Photography
Brief
Pasta Negri was entering a sector dominated by big pasta brands.
Brand, packaging and web with authenticity as the story.
- Product
- Italian pasta
- Channel
- Specialty retail
- Scope
- Brand, packaging and website
Pieces
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-
Details
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-
Still life
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-
Impact
Market-share leader in Valtellina, in a saturated market.
-
84% turnover
On the shelf.
Approach
- I
The brand comes from its surroundings.
- II
A symbol inspired by the place where it’s made.
- III
Packaging and web telling the same story.
- IV
Still-life and detail photography for the product.
Result
Pasta Negri has an image of its own against the big brands.
NEW BRAND · PASTA NEGRI
Solution for this case
New brand
Something is starting and needs a world of its own.
A company, product or business unit that’s just starting needs a name, an idea and a system from day one. We start from what the company does best and turn it into a universe with rules.
New brand
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