FORMATS · 2025
Carlos Alcaraz’s charisma owns the court on Netflix.
Netflix · Carlos Alcaraz: My Way
- Client
- Netflix
- Category
- Formats
- Solution
- Format
- Year
- 2025
- Concept
- Format identity
- Broadcast graphics
- Titles
- VFX
- Post-production
- Platform QC
Brief
Morena Films was producing the series on Carlos Alcaraz’s 2024 season for Netflix. Every episode had to feel like the work of one author and meet the platform’s technical standards.
Six months inside post-production, start to finish.
- Production company
- Morena Films
- Platform
- Netflix
- Episodes
- 3
Pieces
-
-
-
-
-
Screen
-
Impact
The series premiered worldwide at the same time.
-
190+
countries with a simultaneous premiere
Approach
- I
An identity aligned with Carlos.
- II
His freedom on court and the way he signs give the concept: signing the court.
- III
One stroke that works in an episode, in a trailer and on a phone screen.
- IV
Captions and data enter the shot without slowing the story.
Result
Carlos’s signature went with the series as it premiered in more than 190 countries.
FORMAT · 2025
Solution for this case
Formats
Turn content into attention.
A series, a show or an exhibition competes for the same attention as thousands of other pieces of content. We give it its own idea and identity: rules you recognize in every episode and on every screen.
Formats
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