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LAUNCH

BBVA introduced its team to a new, networked way of working.

BBVA · Networked Enterprise · Networked Enterprise

Client
BBVA
Category
Experiences
Solution
Launch

Brief

BBVA wanted its workforce to adopt Google’s tools day to day: email, documents, video calls and working on the go. Anyone had to understand it, no manuals needed.

An animated explainer for The Cocktail. The internal campaign was completed with an email and a landing page.

Agency
The Cocktail
Audience
BBVA team
Style
Animated line illustration

Pieces

  • Office

    Office

  • On the go

    On the go

  • Mobile

    Mobile

  • Meetings

    Meetings

  • Collaboration

    Collaboration

NETWORKED ENTERPRISE
  • AT THE OFFICE
  • ON THE GO
  • FROM YOUR PHONE
  • MEETINGS

Impact

An entire ecosystem explained in under two minutes.

THE VIDEO IN THE CAMPAIGN EMAIL
THE VIDEO IN THE CAMPAIGN EMAIL

Approach

  1. I

    Explaining in a single stroke.

  2. II

    A whiteboard line that turns technology into everyday gestures.

  3. III

    BBVA blue and no other color: the brand leads and the drawing tells the story.

  4. IV

    Real solutions: the office, the car, the meeting and the trip.

THE VIDEO ON THE INTERNAL LANDING PAGE
A GLOBAL NETWORK

Result

Networked Enterprise, explained in a single video ready for every meeting.

LAUNCH · THE COCKTAIL

Solution for this case

Launch

Go to market and get people talking.

A new product has only a few weeks for the market to understand it and remember it. We define the launch idea and carry it, unchanged, to the event, the video, the packaging and social media.

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Launch

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