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FORMATS

We turned a TVE documentary into buildings that fit on a tabletop.

RTVE Lab · Cadáveres de Hormigón

Client
RTVE Lab
Category
Experiences
Solution
Format

Brief

En Portada was investigating the huge concrete skeletons left by speculative development. A TV report airs once. RTVE Lab wanted the investigation to be explored afterward, at the viewer’s own pace, on any screen.

One reconstruction for the documentary, the web and augmented reality.

Web chapters
Efecto Guggenheim · El ladrillazo
AR access
QR code
Platforms
3

Pieces

  • Website

    Website

  • Domes

  • Buniel

  • WEBSITE

Impact

The documentary’s buildings can be explored on the web and placed on your table with your phone.

3D MODEL

Approach

  1. I

    One reconstruction for three screens.

  2. II

    The scale model, the object those developments were sold with, tells the story.

  3. III

    The documentary, the website and augmented reality share the same models.

  4. IV

    The website unfolds in chapters: Efecto Guggenheim and El ladrillazo.

Result

The investigation stays open for anyone who wants to explore it.

FORMAT · RTVE LAB

Solution for this case

Formats

Turn content into attention.

A series, a show or an exhibition competes for the same attention as thousands of other pieces of content. We give it its own idea and identity: rules you recognize in every episode and on every screen.

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Formats

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