EXPANSION · 2026
Bluelab arrived in Spain speaking growers’ language.
Bluelab · Market entry in Spain
- Client
- Bluelab
- Category
- Brand
- Solution
- Expansion
- Year
- 2026
- Strategy
- Creative platform
- Messaging by audience
- Social kit
- Landing page
- Sales material
- Radio spots
- Brand video
Brief
Bluelab had spent thirty years measuring crops in more than sixty countries. In Spain, field technicians didn’t know its story yet.
Strategy, a creative platform and a content system ready to launch Pulse.
- Product
- Pulse Meter
- Audience
- Technical advisors
- Channels
- Social media, events and sales
Pieces
-
Carousel
-
Post
-
Launch
-
Roll-up
-
LinkedIn
Impact
The market entry was built with the field technician across the table.
-
Research
Over 50 surveys and one-on-one interviews with professionals.
-
Insights
71% of technicians lose their data. 82% would switch brands if a technician they trust recommended it.
Approach
- I
From intuition to data.
- II
The global brand stays. The tone turns local and technical.
- III
One message per profile: cooperatives, nurseries and technical directors.
- IV
Every piece works on social, at events and in sales conversations.
Result
Bluelab Spain launched with a brand, messaging and a system to keep expanding.
EXPANSION · 2026
Solution for this case
Expansion
Enter another country or sector with an edge.
Entering another country or sector means speaking that market’s language without losing the brand’s own. We adapt messages, identity and pieces to the people who buy there and leave a consistent system ready to use.
Expansion
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