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FORMATS · 2021

Three episodes to listen to those who care for the land.

MINI · MINI Voices · MINI Voices

Client
MINI
Category
Formats
Solution
Format
Year
2021

Brief

MINI Voices gives a voice to people looking for answers to today’s problems. Its first lead, biologist and underwater photographer Manu San Félix, came with footage shot from the Mediterranean to Antarctica.

Series edit for FCB&Fire: three chapters of about two minutes each, plus the trailer.

Featuring
Manu San Félix
Chapters
In search of the Mediterranean blue · Lessons in saving the planet · The last ice
Agency
FCB&Fire

Pieces

  • Trailer

    Trailer

  • Ch. 1

    Ch. 1

  • Ch. 2

    Ch. 2

  • Ch. 3

    Ch. 3

SERIES TRAILER
SERIES TRAILER
  • CH. 1
  • CH. 2
  • CH. 3

Impact

One protagonist, three seas and one question: what can we do today.

THE LAST ICE
THE LAST ICE

Approach

  1. I

    The person first. The brand after.

  2. II

    Underwater footage sets the pace. Manu’s voice carries the thread.

  3. III

    Each chapter opens on its title and closes on the same beach.

  4. IV

    MINI at the end, as a signature.

PENGUINS

Result

MINI Voices unfolds in three chapters and a trailer that each stand on their own.

FORMAT · 2021

Solution for this case

Formats

Turn content into attention.

A series, a show or an exhibition competes for the same attention as thousands of other pieces of content. We give it its own idea and identity: rules you recognize in every episode and on every screen.

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