BRAND-MARKET FIT
Kite Burger opened with its brand, packaging and culture ready.
Kite Burger · Naming, identity and opening
- Client
- Kite Burger
- Category
- Brand
- Solution
- Brand-market fit
- Narrative
- Naming
- Identity
- Packaging
- Uniforms
- Point of sale
- Photography
- Social media
Brief
Kite Burger was launching a smash burger restaurant in a crowded coastal market.
Naming, identity, packaging, uniforms, photography and opening content.
- Format
- Smash burger restaurant
- World
- Surf and sea
- Channels
- Restaurant and social
Pieces
-
-
-
-
Packaging
-
T-shirt
Impact
The restaurant opened with identity, packaging, uniforms, photos and posts ready to go.
Approach
- I
Surf culture in the brand.
- II
A name and a world that come from the sea.
- III
Packaging, uniforms and restaurant on one system.
- IV
Product and lifestyle photography for social from day one.
Result
Kite Burger opened with the whole brand on the street and on social.
BRAND-MARKET FIT · KITE BURGER
Solution for this case
Brand-market fit
Fit your value to your market.
The product works, but the message, the channel or the packaging doesn’t fit the people who buy it. We adjust the offer, the brand and the touchpoints until the audience gets it the first time.
Brand-market fit
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