LAUNCH · 2024
Masco Beauty. Cosmetics for summer-loving dogs.
Masco Beauty · Summer campaign
- Client
- Masco Beauty
- Category
- Pet cosmetics
- Solution
- Launch
- Year
- 2024
- Art direction
- Shoot
- Reels and stories
- Product photography
- Adaptations
Brief
Masco Beauty was launching two products for summer 2024: Paradise Dog, a scented mist, and Aloha Dog, a natural sunscreen for pets.
They had to reach their audience where it is, with an in-house shoot and native pieces for reels and stories.
- Product
- Paradise Dog · Aloha Dog
- Format
- Mist and sunscreen
- Shoot
- Almería, summer 2024
Pieces
-
Paradise Dog
-
Aloha Dog
-
Shoot
-
Social media
-
Reels
-
Mobile
VERTICAL VIDEOS
Impact
Summer products told in summer light: pool, tile and shade, and the dogs doing their thing.
-
9
video pieces delivered: hero film, reels and stories
Approach
- I
Cosmetics, not a pet shop.
- II
Dogs don’t pose. We let them be.
- III
Vertical first. Made for the format, not adapted to it.
Result
Paradise Dog and Aloha Dog launched looking like a cosmetics brand, not a pet aisle.
LAUNCH · 2024
Solution for this case
Launch
Go to market and get people talking.
A new product has only a few weeks for the market to understand it and remember it. We define the launch idea and carry it, unchanged, to the event, the video, the packaging and social media.
Launch
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