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NEW BRAND · 2025

Altura Foods took its name from the land where it’s grown.

Altura Foods · Brand and packaging

Client
Altura Foods
Category
Brand
Solution
New brand
Year
2025

Brief

Altura’s products competed on a shelf dominated by imported brands and by local brands with no identity. Without a brand, origin didn’t command a price.

Launch campaign: “Discover what the Dominican Republic tastes like.”

Lines
Fries, salads and chips
Name
Altura
Channel
Retail

Pieces

  • Identity

    Identity

  • Out-of-home

    Out-of-home

  • Website

    Website

  • Merchandising

    Merchandising

  • Campaign

    Campaign

  • Social media

    Social media

OUT-OF-HOME · “CONSTANZA! TASTES LIKE LIME”
OUT-OF-HOME · “CONSTANZA! TASTES LIKE LIME”
  • PACKAGING
  • WEBSITE
  • MERCHANDISING
  • BRANDBOOK · VISUAL WORLD

Impact

Altura reached the shelf with three lines under one brand.

BRANDED HAMMOCKS
BRANDED HAMMOCKS

Approach

  1. I

    Everything leads up to the origin.

  2. II

    The value was up high, on the mountain where it’s grown.

  3. III

    Altura is a name and an attitude at once.

  4. IV

    International brand codes that make origin count.

CAMPAIGN
SOCIAL MEDIA

Result

Altura’s origin is recognizable on the shelf.

NEW BRAND · 2025

Solution for this case

New brand

Something is starting and needs a world of its own.

A company, product or business unit that’s just starting needs a name, an idea and a system from day one. We start from what the company does best and turn it into a universe with rules.

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New brand

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