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CONTENT · 2025

A new, unhurried story for Uvas Moyca.

Moyca · Lo que crece sin prisa

Client
Moyca
Category
Content
Solution
Content
Year
2025

Brief

Moyca grows seedless table grapes and wanted to say so without the usual farming talk. The idea was in the crop itself: their grapes take longer to be ready, and that time is exactly what you taste when you eat them.

A two-minute spot, its two cutdowns and six vertical pieces.

Formats
Uvas Moyca
Pieces
9
Year
2025

Pieces

  • The claim

    The claim

  • Bunch

    Bunch

  • Packing

    Packing

  • Flavor

    Flavor

  • Team

    Team

  • Plant

    Plant

THE SPOT · TWO MINUTES
THE SPOT · TWO MINUTES

FIELD, PLANT AND PRODUCT

VERTICAL VIDEOS

Impact

A campaign that fits in one sentence and stands on the product.

THE CAMPAIGN CLAIM
THE CAMPAIGN CLAIM

Approach

  1. I

    The hard part was not rushing.

  2. II

    The edit breathes: long shots, natural light and not one cut too many.

  3. III

    The grapes ahead of the factory. Seen up close, almost close enough to touch.

  4. IV

    People by name: the team and the workforce look into the camera.

Result

The claim stuck: “lo que crece sin prisa,” what grows without hurry.

CONTENT · 2025

Solution for this case

Content

Publish without losing the idea.

A brand’s idea or concept can wear thin when every piece is decided separately. We set one standard and one system so everything that’s published comes from the same idea.

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Content

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