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CONTENT · 2024–PRESENT ●● Creative direction · since 2024

Biobest puts its technicians front and center across all its communication.

Biobest · Creative direction · Creative direction since 2024

Client
Biobest
Category
Creative direction
Solution
Content
Year
2024–present

Brief

Biobest has dozens of biological products and a customer who decides fast, in the field. Each product was communicated on its own, and the brand lost ground to conventional chemicals.

Monthly creative direction built on a single principle.

Since
2024
Workstreams
6
Line
Thrips don’t wait. Neither do we.

Pieces

  • Bug-Scan

    Bug-Scan

  • Crop Scanner

    Crop Scanner

  • Giveaway

    Giveaway

  • Technicians

    Technicians

VIDEO WITH TECHNICIANS
  • BUG-SCAN · STICKY TRAPS
  • CROP SCANNER
  • GIVEAWAY
  • TECHNICIANS

Impact

Every month ships on a shared system, without starting from scratch.

Approach

  1. I

    Put the technicians up front.

  2. II

    Growers trust whoever sets foot in their greenhouse.

  3. III

    The brand speaks with their faces and in their language.

  4. IV

    One shared system for everything, organized around a single line.

Result

Every Biobest launch starts from a system that already works.

CREATIVE DIRECTION · SINCE 2024

Solution for this case

Content

Publish without losing the idea.

A brand’s idea or concept can wear thin when every piece is decided separately. We set one standard and one system so everything that’s published comes from the same idea.

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Content

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