CONTENT · 2024 · 2025
Imagination and immersion to relive a festival at full tilt.
Mad Cool Festival · Aftermovies 2024 and 2025
- Client
- Mad Cool Festival
- Category
- Experiences
- Solution
- Video
- Year
- 2024 · 2025
- Concept
- VFX shot plan
- 3D design
- Animation
- VFX
- Compositing
- Post-production
Brief
Mad Cool wanted an immersive, creative aftermovie. The piece didn’t just have to capture the edition: it had to help sell the next one.
In 2025 we got the brief again and raised the stakes. The grounds fill with 3D objects that were never there, sharing every shot with the crowd, right up to an ending that already announces the 2026 edition.
- Editions
- 2024 · 2025
- Format
- Aftermovie
- Published on
- Instagram and YouTube
Pieces
-
Aftermovie 2024
-
Aftermovie 2025
-
3D design
-
VFX and compositing
STILLS
Impact
The 2024 aftermovie won us the 2025 brief.
-
150 K
Instagram interactions across both posts
Approach
- I
Adding to the memory what wasn’t there.
- II
We created objects born from the festival’s world.
- III
Those objects share every shot with the crowd.
- IV
Viewers recognize Mad Cool and discover something they never saw.
Result
Mad Cool trusted us with its aftermovie again the following year. The 2025 film closes by announcing the 2026 edition.
BRIEFS · 2024 AND 2025
Solution for this case
Content
Publish without losing the idea.
A brand’s idea or concept can wear thin when every piece is decided separately. We set one standard and one system so everything that’s published comes from the same idea.
Content
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