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Mr Boho · Collection video series: Mr Boho showed its collection without a big production.

CONTENT · 2023

Mr Boho showed its collection without staging a big production.

Mr Boho · Collection video series

Client
Mr Boho
Category
Fashion · sunglasses
Solution
Content
Year
2023

Brief

Mr Boho wanted to show its sunglasses collection in an approachable, appealing way, reflecting how the glasses suit different kinds of people, without relying on a big production.

The answer was a series of natural, direct videos focused on the real experience of wearing the glasses and on the range of styles.

Product
Sunglasses collection
Format
Vertical video series for social
Shoot
Urban and beach locations

Pieces

  • City

    City

  • Beach

  • Beach

  • Reels

    Reels

  • Profiles

    Profiles

  • Feed

    Feed

SHORT SERIES RECAP
SHORT SERIES RECAP
  • CITY
  • REELS

Impact

The same shoot, cut vertically, moved far more than the feed.

STRIP OF FIVE REELS · FIVE PROFILES
STRIP OF FIVE REELS · FIVE PROFILES

Approach

  1. I

    Different people, not a single model.

  2. II

    Everyday locations: street, terrace, beach.

  3. III

    The experience of wearing them ahead of the product.

  4. IV

    Light editing, so it reads at first glance.

FEED
REELS ON A PHONE

Result

Footage that worked as well on social as in digital campaigns.

CONTENT · 2025

Solution for this case

Content

Publish without losing the idea.

A brand’s idea or concept can wear thin when every piece is decided separately. We set one standard and one system so everything that’s published comes from the same idea.

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