LAUNCH · 2021
Fundación Mapfre opened the Jawlensky exhibition through his brushstroke.
Fundación Mapfre · Jawlensky · “Jawlensky. The Landscape of the Face”
- Client
- Fundación Mapfre
- Category
- Experiences
- Solution
- Launch
- Year
- 2021
- Promo piece
- Editing
- Typographic motion graphics
- Animation
Brief
Fundación Mapfre was presenting the Alexej von Jawlensky exhibition. The promo had to take audiences inside the paintings before they set foot in the gallery.
Promo piece for the exhibition, commissioned by the foundation itself.
- Exhibition
- Jawlensky. The Landscape of the Face
- Dates
- February 11 – May 9, 2021
- Venue
- Sala Recoletos
Pieces
-
Promo piece
-
Face and landscape
-
From detail to painting
-
Portrait
Impact
The painter’s words guide the way, painting by painting.
-
75 s
to open the door to an entire exhibition
Approach
- I
Looking closer than you can in the gallery.
- II
Brushstroke details that open up to the full painting.
- III
Jawlensky’s quotes, and no other text.
- IV
A bold burgundy typeface for the title.
Result
The exhibition reached the public with Jawlensky’s gaze leading the way.
LAUNCH · 2021
Solution for this case
Launch
Go to market and get people talking.
A new product has only a few weeks for the market to understand it and remember it. We define the launch idea and carry it, unchanged, to the event, the video, the packaging and social media.
Launch
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