EXPERIENCES · 2025
Dyson flattens the Mad Cool Festival Ferris wheel.
Dyson · The Mad Cool Ferris wheel · Mad Cool Festival sponsorship
- Client
- Dyson
- Category
- Experiences
- Solution
- Experience
- Year
- 2025
- Concept
- Storyboard
- Shoot
- Product 3D
- VFX
- Vertical format
Brief
At a festival, sponsors compete for attention with fifty concerts. Dyson wanted its presence to be seen and shared.
One FOOH piece, from idea to VFX.
- Format
- Vertical FOOH
- Brands
- Dyson
- Tagline
- Everything is cool under the sun
Pieces
-
Dyson · Ferris wheel
DYSON · FERRIS WHEEL · STILLS
Impact
Dyson showed its product at the scale of the festival grounds.
-
1,8 M
sponsorship views
Approach
- I
An idea taken from the product.
- II
Dyson straightens so well it can flatten a Ferris wheel.
- III
On-site shoot, product 3D and vertical format for social.
Result
A sponsorship people remember for what it did.
EXPERIENCES · 2025
Solution for this case
Experiences
Make the brand easier to understand.
Brands are understood better when they’re experienced: at a festival, in a space or on a screen. We build the experience from idea to production and film it so it keeps working afterward.
Experiences
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