EXPANSION · 2021
MINI adapted for Spain without losing the brand’s accent.
MINI · Post-production for FCB&Fire · Post-production for FCB&Fire
- Client
- MINI
- Category
- Formats
- Solution
- Content
- Year
- 2021
- Editing
- Market adaptation
- Copy and legal lines
- 16:9, 1:1 and 9:16 versions
- Social media pieces
Brief
MINI was running campaigns in Spain designed for the international market. They had to become local pieces, with their own copy, offers and legal lines.
Editing and adaptation of product promos and social media pieces for FCB&Fire.
- Agency
- FCB&Fire
- Models
- MINI Electric, 5-door, Cabrio, Vision Urbanaut
- Formats
- 16:9, 1:1 y 9:16
Pieces
-
MINI Electric
-
5-door
-
Run
-
Play
-
Dance
VERTICAL VIDEOS
Impact
Every channel, from TV to social, with its own version.
-
3
formats: 16:9, 1:1 and 9:16
Approach
- I
The international film leads.
- II
Copy and design follow the international guidelines.
- III
Offers and legal lines cleared by Autocontrol.
- IV
Each platform with its own angle: content and format.
Result
MINI’s campaigns reached Spain with pieces that feel made here.
CONTENT · 2021
Solution for this case
Expansion
Enter another country or sector with an edge.
Entering another country or sector means speaking that market’s language without losing the brand’s own. We adapt messages, identity and pieces to the people who buy there and leave a consistent system ready to use.
Expansion
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