LAUNCH
Turning Peptides by PHC’s technical language into something accessible.
Peptides by PHC
- Client
- Peptides by PHC
- Category
- Formats
- Solution
- Launch
- Script
- Creative direction
- Motion graphics
- Iconography
Brief
PHC was launching a peptide technology for agriculture. It had to explain its benefits to a technical and commercial audience.
Script developed with PHC’s science team.
- Technology
- Peptides
- Audience
- Technical and commercial
- Piece
- Motion graphics
Pieces
-
Presentation
-
Tablet
-
Screen
-
Conference
Impact
The piece was used in presentations, trade shows and the launch’s digital channels.
Approach
- I
From the lab to the screen.
- II
The science team sets the key benefits.
- III
Technical iconography for each concept.
- IV
One piece for the presentation, the trade show and the web.
Result
PHC’s launch had an animated piece as its main asset.
LAUNCH · PHC
Solution for this case
Launch
Go to market and get people talking.
A new product has only a few weeks for the market to understand it and remember it. We define the launch idea and carry it, unchanged, to the event, the video, the packaging and social media.
Launch
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