NEW BRAND · 2026
Kaplan. An agency specializing in live shows and entertainment.
Kaplan · Platform and identity
- Client
- Kaplan
- Category
- Brand
- Solution
- New brand
- Year
- 2026
- Brand platform
- Naming and architecture
- Visual identity
- Brandbook
- Stationery
- Apparel
- Website
Brief
Kaplan produced large events and audiovisual work with its own team, but presented itself as just another agency. “Everything in‑house” had to become a promise.
Brand platform, identity and brand book for a full-service production company.
- Sector
- Sports and corporate entertainment
- Expression
- We are Kaplan
- Typography
- Fraunces + Montserrat
Pieces
-
Business cards
-
Website
-
Apparel · black
-
Apparel · natural
Impact
Kaplan stopped listing services and started answering for the result.
-
5
business lines under one lead: ideas, direction, production, content and live events
Approach
- I
We take responsibility.
- II
A serif with character to sign; a clean sans to operate.
- III
Pink on black: the show, without the noise.
- IV
The K· symbol works on its own on screens, apparel and passes.
Result
Kaplan has a signature you recognize before the show starts.
NEW BRAND · 2026
Solution for this case
New brand
Something is starting and needs a world of its own.
A company, product or business unit that’s just starting needs a name, an idea and a system from day one. We start from what the company does best and turn it into a universe with rules.
New brand
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