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CONTENT

We explained Deutsche Bank’s online banking step by step.

Deutsche Bank · Tutorials · Tutorial series for FCB&Fire

Client
Deutsche Bank
Category
Formats
Solution
Format

Brief

Deutsche Bank wanted its less digitally confident customers to handle online banking on their own: financing bills, advancing invoices, financing transfers or securing their phone.

Script, visuals and motion for a tutorial series for FCB&Fire, made for the campaign’s landing page and email.

Agency
FCB&Fire
Tutorials
4
Length
44 to 83 seconds

Pieces

  • Invoice advance

  • Transfers

  • Bills

  • Security

DEUTSCHE BANK TUTORIALS

Impact

Every transaction, told in five steps or fewer.

FULL FLEXIBILITY ON TERMS
FULL FLEXIBILITY ON TERMS

Approach

  1. I

    One step, one screen.

  2. II

    Big numbers and short text for people who read slowly.

  3. III

    The bank’s real interface, stripped down to the essentials.

  4. IV

    Deutsche Bank blue and a turquoise that organizes every scene.

THE TUTORIALS ON THE LANDING PAGE
THE TUTORIALS IN THE EMAIL

Result

Deutsche Bank has a series that walks customers through every transaction.

FORMAT · FCB&FIRE

Solution for this case

Content

Publish without losing the idea.

A brand’s idea or concept can wear thin when every piece is decided separately. We set one standard and one system so everything that’s published comes from the same idea.

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Content

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